Does your child complain of frequent tiredness on a school day?

Do the teachers say that your child can work harder at focusing in class?

There is a traditional ingredient that can help boost your child’s focus and mental agility at school: Goji berries, or scientifically known as lycium.

Also known as wolfberries or Gou Qi Zi, these dried red berries have existed in Chinese medicine for more than 2,000 years. Premium grade lycium is an excellent source of antioxidants and is good for the eyes, due to its high concentrations of lutein and zeaxanthin.

Here are the key benefits of increasing your child’s intake of lycium:

#1 Improves your child’s concentration

Attention is a prerequisite for learning. It is said to be the beginning of other cognitive functions.

Without being able to pay attention to what the teacher is saying, there is no information to learn, think about, and understand.

Many children struggle with this, and it can be incredibly frustrating for both parent and child when the child gets labeled as “lazy” or “non-academically driven”.

The brain represents only about 5% of the human body’s mass, yet it consumes 20% of the oxygen carried in its blood. Unlike muscle and other types of tissue, the brain has no internal energy stores, so all its metabolic needs must be met through the continuous flow of blood.

#2 Reduces tiredness

It is said that today’s children have schedules that are busier than their parents. Some children barely make it to bed by 9pm, naturally resulting in tiredness and lethargy the next day.

Tiredness is also a common culprit of inattentive behaviour at school. Consuming concentrated goji berry extract or juice has been found to boost energy levels, reduce anxiety and enhance overall well-being. (Source)

#3 Provides immune support

Due to its high levels of antioxidants, lycium is known to boost the body’s immune system, helping your child ward off common colds and diseases.

This ordinary-looking berry is even believed to have anti-cancer properties. Studies have shown that goji berry extract hinders the growth of cancer cells, preventing them from spreading and even destroying them. Such power-packed effects are likely due to the antioxidants found in goji berries. (Source)

#4 Lowers glycemic response

Does your child prefer foods that are high in simple carbohydrates, such as bread, pasta, or white rice? Upon consuming such high glycemic index (GI) foods, the body’s blood sugar levels will usually spike.

High glucose levels in the blood can lead to elevated insulin secretion. If this occurs frequently over a prolonged period, our bodies’ cells may grow less sensitive to insulin and fail to remove the blood glucose. This may eventually spiral into more debilitating illnesses such as diabetes, kidney failure and loss of vision.

Lycium may help to balance the body’s blood sugar levels by increasing insulin sensitivity in the body and by boosting insulin secretion by the pancreas.

Give your child the best nutrition for the upcoming exams

With the upcoming exams and PSLE, it is crucial to ensure that your child has the nutritional support he needs to perform at his best.

Here’s the good news: BRAND’S® Essence of Chicken for Children now has a new variant that is enhanced with lycium, making it possible for school-going children to enjoy both the benefits of Essence of Chicken, AND the benefits of goji berries.

BRAND’S® Essence of Chicken for Children with Lycium helps to improve brain blood flow in the prefrontal cortex, hence improving your child’s concentration in class. It also increases your child’s metabolic rate, which in turn boosts energy levels. 

Adding BRAND’S® Essence of Chicken to your child’s diet today not only enhances his learning and in-school performance, it can also help fend off more serious illnesses in the future.

Help your child get ready for school by serving BRAND’S® Essence of Chicken for Children with Lycium. It will empower him to take on the challenges of each day with confidence.