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AI LOVE MUSEUMS THIS CHILDREN’S SEASON

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This school holidays, join Ai and his grandfather on a journey of discovery as they explore the wonders of Singapore’s many museums – both virtually and physically – at Children’s Season 2020. Jointly presented by the National Heritage Board (NHB) and the Museum Roundtable (MR), the annual Children’s Season aims to provide cultural and educational experiences that will inspire and engage the young, on Singapore’s collective heritage. Running from 18 November 2020 to 3 January 2021, participants can enjoy an impressive spread of family-friendly offerings of more than 70 exhibitions and programme by 22 participating MR museums.

Children’s Season 2020 will feature the lovable character, Ai, a six-year-old boy who travels the world and shares a strong bond with his grandfather. It will see Ai “visiting” the museums where he makes his appearances through a virtual Hide-N-Seek game as well as in the form of onsite Ai standees. The game and standees will feature different versions of Ai which have been designed to reflect the unique features of each of the 22 partner museums, for which NHB worked closely with Singaporean artist Peter Draw, the creator behind Ai. From 21 to 30 November, all 22 Ai standees will be on display at the Malay Heritage Centre’s (MHC) lawn, before they are relocated to their respective host museums from 3 December onwards. From then, visitors can embark on a physical hunt at all partner museums to try to locate where the individual Ai standees are “hiding” within the galleries. Visitors can also go on a virtual hunt for Ai through the Ai Love Museums: Hide-N-Seek web or mobile game. The game will be launched on 28 November and can be accessed through the Children’s Season 2020 website, or through the QR codes found on the physical Ai standees at each of the participating museums. 

Mr Alvin Tan, Deputy CE (Policy & Community), NHB, said: “With the current travel restrictions and year-end holidays coming up, we anticipate that there will be strong demand for family-friendly programme. As such, NHB and our MR members have banded together to offer creative and educational programme to keep children engaged physically and digitally. In doing so, we hope to instill a love for our museums and to cultivate a museum-going culture in Singaporeans at an early age.”

More information may be found in the media release. You may also access the Children’s Season 2020 programme booklet and images in our media kit.

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