Students’ Creativity Shine in New Category of Schools Digital Media Awards

1. This year, 182 students were recognised for their creativity in video production and photo essays in the Schools Digital Media Awards (SDMA). Judged on their content, creativity, engagement and technical quality, a total of 45 awards (7 Gold, 10 Silver and 28 Merit) were given out.

2. In its 16th year, the SDMA is co-organised by MOE and Ngee Ann Polytechnic’s School of Film and Media Studies. A total of 370 entries from more than 1,512 students across 156 schools were received.

New category: Photo Essay

3. To leverage the growing enthusiasm among youths in using new media to express themselves, a new Photo Essay1 category, was introduced. This new category was well-received by students who sent in many submissions that impressed the judges with their good photo composition and careful research.

4. In particular, Commonwealth Secondary School’s gold award photo essay “Pets like you, like me” caught the eye of our judges. Providing a behind-the-scenes look at the work of the Society for the Prevention of Cruelty to Animals (SPCA), the students sought to raise awareness about the volunteers’ passion and dedication towards the welfare of the animals.

Innovative videos on “My Neighbourhood”, “Values” and “Social Issues”

5. Under the revised2 video category, students also have more creative space to interpret the themes of “My Neighbourhood”, “Values” and “Social Issues”.

6. Using this opportunity to challenge themselves, Fuhua Primary School clinched Gold for their entry, “Going Home”. The students examined societal attitudes and reactions to dementia through social experiment, face-to-face interviews and re-enactments, while respecting the sensitivities surrounding these issues. The judges were heartened that many of the video submissions similarly reflected a keen sense of awareness and maturity in dealing with important but complex social issues.

7. The list of award recipients and their winning entries can be viewed on the SDMA website.


About Schools Digital Media Awards:

The Schools Digital Media Awards is an annual video production competition for students of MOE schools. The competition provides students with a platform to express themselves creatively through different media – video and (online) photo essays, promote the values of teamwork and collaboration, and enrich the development of media literacy among students and teachers.


Footnotes
  1. Photo essays are stories told through a series of photographs, corroborated by research and quotes collected through interviews with several parties.
  2. Students are no longer restricted to producing videos under the previous stipulated genres such as drama, documentary, advertisement, etc.
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